Ice Spice - Munch (Feelin' U) (Live) | Vevo DSCVR Artists to Watch 2023

Ice Spice - Munch (Feelin’ U) - Live Performance | Vevo DSCVR Artists To Watch 2023

Talk about coming on strong. One day we were living our lives without Ice Spice, and the next she was everywhere. And now we need her…bad. The Bronx rapper has brought fun and flash to the NYC drill game. For a 22-year-old who dropped her first rhymes just a year a half ago, she sure throws that swag around. But that’s the way it has to be: authority is central to a drill attitude. Maybe Ice developed it coming through a rough Catholic school run, where the kids “come out sneaky,” or maybe it's her formative hood vibe, a place she calls “dirty.” Could be the dap she gets from heroes like Drake, who fell for her tracks, slipped into her DMs, and flew her to Toronto for some OVO fun. Whichever, her ascendance was quick, that’s for sure. In the spring of 2021, she and producer RiotUSA threw their “Bully” on TikTok and it stuck. Erica Banks’ Buss It challenge was a crucial door-opener, too. Then last fall Riot inverted Zedd’s “Clarity,” the rapper instantly saw a way to spit through it, and “No Clarity” let everyone know there was a new girl in town. Not bad for volleyball player and hair-style hobbyist who came up on Nicki but says that Sheff G’s “No Suburban” was her first drill inspiration (though she’s a Pop Smoke fan, too). Her first name is Isis, her Friendster handle was Spice. Her Black and Dominican parents support her efforts, including a yen to try her hand at a Latin vibe soon enough. When the sexy, serious and silly “Munch (Feelin’ U) defined the summer of 2022, we knew there was plenty of runway in front of her. “Making music makes me feel good,” she says. “As soon as I finish [a track], I play it all day. I love it.” That’s winner talk. Here comes Ice Spice.

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Executive Producer: JP Evangelista
Executive Producer: Micah Bickham

Director: Luis G. Santos
Creative Director: Chris Pereira
Director of Photography: Skyler Brown
Senior Line Producer: Jen Bates
Line Producer: Maddy Schmidt

Production Designer: Tyler Jensen

Steadicam Op: Kevin Jacobson
Assistant Camera: Josh Ruffner
Gaffer: Brandon Woodruff
Key Grip: Chris Angarone
Audio 1: Jake Bolles
Production Assistant: Sophia Chambers

Format Design & Motion Supervisor:
Sydney Emery
Artist To Watch Graphic Design Lead:
Charlee Twigg
Graphic Design team:
Nick Resnicow, Keith Wright, Bee Clark, Hannah Damico, Aaran Thoofer, Ollie Freeman
Photography, WMA: Sam Leviton

Editor: Niki Murphy
Colorist, Forager: Jacob McKee
Producer, Forager: Maria Webb
Post Production Supervisor: Michael Colman
Project Manager: Dominic Siri
Music & Talent: Cynthia Todd + David McTiernan

#IceSpice #Munch #DSCVRATW2023

Music video by Ice Spice performing Munch (Feelin' U) (Live) | Vevo DSCVR Artists to Watch 2023.